From Paint Chip to Living Space: Why Wall Colour Rarely Looks the Way You Expect
It can be deceptively challenging to imagine how the tiny slab of colour on a paint chart will translate onto the walls of your home. Despite advances in digital visualisation tools and colour-matching technology, studies show that over 60% of homeowners report dissatisfaction with their chosen wall colour after application , according to a Houzz renovation survey. The debate within the interior design community is not whether paint colour matters, but whether traditional methods of selecting it, such as small swatches, showroom lighting, and brief comparisons, are fundamentally flawed. Interior designers increasingly argue that colour selection is less about hue and more about context , a variable most paint charts fail to represent. This article explores that tension, examining whether paint samples mislead homeowners or simply expose more profound misunderstandings about how colour behaves in authentic interiors. One side of the debate holds that paint charts are an essen...